Ideal Journey Map

A unique journey map depicting the ideal donor experience. Print a poster for yourself or your team.

Journey Map

This experience journey map helps you see what emotions are being experienced at each and every stage of the process. This resource came out of the Behavioral Research Study initiated by the GC/NAD PGTS Department and conducted by Experience Foundry.

“The Journey Map is impressively comprehensive while at the same time very concise and understandable.  It breaks down a complex process into many actionable and teachable steps.  It’s a fantastic addition to the landscape of planned giving and legacy building.”

Lani Starkey, Founder & Chief Instructor, Fifty Rock Consulting